Johnson, E.J., Hershey, J., Meszaros, J., Kunreuther, H., Framing, Probability Distortion, and Insurance Decisions, Jornal of Risk and Uncertainty, Vol.7, pp.35-51, 1993.保険を購入する際のリスク評価と保険選択において，被験者はリスクやプレ…

Tversky, A. Kahneman, D., Rational Choice and the Framing of Decisions, Journal of Business, Vol.59, Issue.4, pp.S251-S278, 1986. 期待効用最大化理論の４つの仮定 Cancellation Transitivity Dominance Invariance certainty effectとpseudocertain…